About Zenyum

Zenyum is one of Asia’s largest consumer brands in the making. We channel tech and innovation to transform the dental category from a boring chore to an exciting ritual.
We provide a range of Smile Cosmetics, such as teeth-straightening Invisible Braces (Zenyum Clear) and the top-selling toothbrush (Zenyum Sonic) on e-commerce platforms and in physical stores.

We are backed by some of the world’s best VCs, including Sequoia and LCatterton. We are a bunch of ambitious folks and we want to create a place that you will want to show up for every single morning, and create products that make you smile more.
Join us in our mission to spread smiles across Asia!

Job Overview

We’re looking for a creative and growth-minded Growth Marketing Executive to own and drive our content and social organic strategies. This role is perfect for someone who understands the power of storytelling, knows how to build an engaged online community, and is always looking for smart, scrappy ways to grow brand visibility and conversions without relying solely on paid media.

You'll collaborate closely with teams across performance, design, CRM, PR, and influencer marketing to craft compelling narratives that build brand love and drive action.

Key Responsibilities

• Develop and execute content strategies across owned channels including Instagram, TikTok, YouTube, Facebook, LinkedIn, and blog.

• Plan and manage the content calendar to align with campaign launches, brand moments, and cultural trends.

• Collaborate with design, product, and influencer teams to produce engaging short-form videos, posts, reels, and community-driven content.

• Analyze performance of social organic content using platform insights and analytics tools to optimize for engagement and conversions.

• Identify and engage with community trends, memes, and conversations to keep the brand culturally relevant and relatable.

• Collaborate with PR and SEO teams to create content that drives both buzz and discoverability.

• Support word-of-mouth growth efforts via UGC, Google Review campaigns, and community building.

• Keep an eye on competitors, creators, and platforms to spot new opportunities and stay ahead of the curve.

Qualifications

• 1–3 years of experience in social media, content marketing, or community growth—ideally in a fast-paced consumer brand or agency setting.

• Fluent in English and Mandarin—able to craft compelling content in both languages to connect with diverse audiences.

• Strong copywriting skills with the ability to write in a brand voice and adapt across platforms.

• A deep understanding of what works on TikTok, Instagram, and other social platforms.

• Comfortable using analytics tools (native platform insights, Google Analytics, etc.) to evaluate performance and inform decisions.

• Hands-on experience with short-form content creation is a big plus (filming, editing, scripting).

• Passion for culture, trends, and turning everyday stories into shareable moments.

• Self-starter who thrives in a collaborative, fast-moving environment.